A digital marketing specialist creates a plan to promote a company online by analyzing the market. They try to build the brand, bring potential customers to the company’s online platforms, and increase sales. The main tasks of a digital marketer are:

• Designing and executing an online marketing plan
• Giving suggestions to the web development and design teams to improve the company’s online presence
• Promoting the company’s website through social media and talking with potential clients
• Sending emails to customers who are interested in the brand
• Creating content
• Working with search engines
• Measuring and improving advertising campaigns
• Helping to make a budget for advertising campaigns

As a digital marketing specialist, your duties may include:

• SEO optimization and SEM: This involves optimizing the website both on-page and off-page, creating tasks for developers or UI/UX designers aimed at improving usability, and ensuring the site is user-friendly. All of these efforts help the website rank high on Google.
• Content marketing: Writing blog articles that attract customers is an essential part of digital marketing. As a digital marketer, you need to ensure that the content meets user expectations and is optimized with the right keywords. Analysis can be done with Ahrefs in the Keywords Explorer. Integrated content marketing helps a website reach more of its target audience.
• SMM promotion: Social media posts are an integral part of advertising campaigns and, accordingly, the focus of a digital marketer. Promoting video content on YouTube is one way to reach more customers. A digital marketer may need to set up keywords based on the vidIQ plugin and run Google Ads on YouTube.
• Video content compilation: Videos can hold the attention of potential customers and encourage them to take action. However, video works only when competently optimized. The video script, description, hashtags, platform, sequence, and posting time affect the result. Of course, there is a definite difference between YouTube and TikTok.
• Comprehensive analysis: Periodically analyzing reports with data from various tools, such as Google Analytics and Google Search Console, helps web marketers determine weaknesses in the website and make improvements.

Skills you should have to become a digital marketing specialist:

Web design: A digital marketing specialist can make or update a website’s design by creating a list of what is needed. The specialist works with a web designer to check the quality of their work and make sure it meets the requirements.

Social Media Marketing: Creating social media content that is not only promotional but also appealing, interactive and emotional for your audience is crucial. As an SMM specialist, your job as a digital marketer is to naturally blend different types of content, keeping in mind the variations in social media algorithms.

Analytics: To better understand customers and grow the business, a digital marketer needs to keep track of how people behave on the website. Analyzing data is always important to see how well the company is doing. In addition to these professional skills, a digital marketer has many responsibilities, which are listed below:

• Create and manage all digital advertising campaigns for the website.
• Build strategies to drive online traffic to the company’s website from social media platforms.
• Track the effectiveness of conversion rates.
• Implement PPC and SEO campaign strategies.
• Implement a digital marketing budget.
• Analyze trends and opportunities for introducing new technologies.
• Generate content for the website and social networks.
• Optimize content to meet the specific requirements of different social networks.
• Plan and implement email campaigns.
• Calculate return on investment (ROI).

Digital marketing is a fast-changing field that will keep evolving as long as the internet continues to expand. The reason for its popularity is straightforward: online advertising is more effective than any offline promotions put together. To implement digital marketing strategies for your business, you only need to know what a digital marketer is and what abilities they require. If our article has helped you understand this, we would appreciate your feedback. And don’t forget, feedback is also a crucial aspect of digital marketing.